Moira Clark

Moira Clark

Henley Business School University of Reading - Henley-on-Thames / United Kingdom
Business & Management / Strategic Management
AD Scientific Index ID: 1148028
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person_outline Moira Clark's MOST POPULAR ARTICLES
1-) Relationship marketing: bringing quality customer service and marketing togetherM Christopher, A Payne, D Ballantyne4438*1991
2-) Online customer experience in e-retailing: an empirical model of antecedents and outcomesS Rose, M Clark, P Samouel, N HairJournal of retailing 88 (2), 308-322, 201213782012
3-) Customer experience quality: an exploration in business and consumer contexts using repertory grid techniqueF Lemke, M Clark, H WilsonJournal of the academy of marketing science 39, 846-869, 201112662011
4-) Online customer experience: A review of the business‐to‐consumer online purchase contextS Rose, N Hair, M ClarkInternational Journal of Management Reviews 13 (1), 24-39, 20118132011
5-) Relationship marketing for competitive advantage: winning and keeping customersA Payne(No Title), 19987271998