Mona H. Mussa

Mona H. Mussa

Egyptian Russian University - Cairo Governorate / Egypt
Business & Management / Marketing
AD Scientific Index ID: 4924806
الجامعة المصرية الروسية
person_outline Mona H. Mussa's MOST POPULAR ARTICLES
1-) The impact of Artificial Intelligence on Consumer Behaviors An Applied Study on the Online Retailing Sector in EgyptM H Mussaالمجلة العلمية للإقتصاد و التجارة 50 (4), 293-318, 2020‎42020
2-) The Impact of TikTok Influencers on TikTok Users\\\\\\\' Online Buying Decisions in EgyptMH MussaThe Academic Journal of Contemporary Commercial Research 3 (2), 1-17, 202332023
3-) The Role of Customer Experience in the Relationship between Augmented Reality and Purchase Intention in Times of COVID-19: An Applied Study on the Online Retail Sector in EgyptM Mussaمجلة الدراسات المالية والتجارية 32 (1), 1-29, 2022‎32022
4-) Studying the Relationship between Humorous Advertising and Consumer Purchasing Decision. “A Mediation Analysis of Brand Awareness”,MMI Mona H. MoussaScientific Journal of Economics and Trade, Faculty of Commerce, Ain-Shams …, 202112021
5-) Examining the Mediating Role of Product Innovation in the Association between Marketing Intelligence and Competitive Advantage: An Applied Study on Telecommunications Companies …MH MussaThe Academic Journal of Contemporary Commercial Research 3 (3), 44-59, 20232023