Mona Khadija Baccouche

Université Laval - Québec / Canada

Business & Management / Marketing

AD Scientific Index ID: 5271114

Laval University

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Mona Khadija Baccouche's MOST POPULAR ARTICLES

1-) Consumers’ attitude and adoption of location-based coupons: The case of the retail fast food sectorN Souiden, M Chaouli Walid, BaccoucheJournal of Retailing and Consumer Services 47, 116-132, 2019962019

2-) Image formation in a destination threatened by terrorism: understanding the role of motivationsC Lakhoua, A Temessek, MK BaccoucheQualitative Market Research: An International Journal 24 (4), 555-577, 202122021

3-) La réaction des consommateurs à la publicité mobile et achat impulsif: le rôle de l\\\'addiction, l\\\'attachement et l\\\'extension de soi au téléphone intelligentM Baccouche2023

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