Mona Khadija Baccouche

Mona Khadija Baccouche

Université Laval - Québec / Canada
Business & Management / Marketing
AD Scientific Index ID: 5271114
Laval University
person_outline Mona Khadija Baccouche's MOST POPULAR ARTICLES
1-) Consumers’ attitude and adoption of location-based coupons: The case of the retail fast food sectorN Souiden, M Chaouli Walid, BaccoucheJournal of Retailing and Consumer Services 47, 116-132, 2019962019
2-) Image formation in a destination threatened by terrorism: understanding the role of motivationsC Lakhoua, A Temessek, MK BaccoucheQualitative Market Research: An International Journal 24 (4), 555-577, 202122021
3-) La réaction des consommateurs à la publicité mobile et achat impulsif: le rôle de l\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\'addiction, l\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\'attachement et l\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\'extension de soi au téléphone intelligentM Baccouche2023