Mona Seyed Esfahani

Mona Seyed Esfahani

Bournemouth University - Poole / United Kingdom
Business & Management / Entrepreneurship
AD Scientific Index ID: 5308250
person_outline Mona Seyed Esfahani's MOST POPULAR ARTICLES
1-) Impact of consumer innovativeness on really new product adoptionM Seyed Esfahani, N ReynoldsMarketing Intelligence & Planning 39 (4), 589-612, 2021442021
2-) An exploration into people’s perception and intention on using cryptocurrenciesJ McMorrow, MS EsfahaniHOLISTICA–Journal of Business and Public Administration 12 (2), 109-144, 2021202021
3-) Mindful and mindless anthropomorphism: How to facilitate consumer comprehension towards new productsMS Esfahani, N Reynolds, M AshleighInternational Journal of Innovation and Technology Management 17 (03), 2050016, 202082020
4-) A framework for successful adoption of surgical innovationM Seyed Esfahani, S Heydari Khajehpour, G Roushan-Easton, ...Surgical Innovation 29 (5), 662-670, 202252022
5-) Exploring the uniqueness of distinctive brand assets within the UK automotive industryG Fiocchi, MS EsfahaniJournal of Brand Management 31 (1), 1-15, 202422024