Monica Khanna

Monica Khanna

Somaiya Vidyavihar University - Vidyavihar / India
Business & Management / Marketing
AD Scientific Index ID: 2003687
सोमैया विद्याविहार विश्वविद्यालय
person_outline Monica Khanna's MOST POPULAR ARTICLES
1-) Identifying and analyzing touchpoints for building a higher education brandM Khanna, I Jacob, N YadavJournal of Marketing for Higher Education 24 (1), 122-143, 20141842014
2-) Factors influencing online buying behavior of college students: A qualitative analysisV Jadhav, M KhannaThe Qualitative Report 21 (1), 1, 20161192016
3-) Attribution analysis of luxury brands: an investigation into consumer-brand congruence through conspicuous consumptionI Jacob, M Khanna, KA RaiJournal of Business Research 116, 597-607, 2020462020
4-) Promoting business school brands through alumni (past customers)-analyzing factors influencing their brand resonanceM Khanna, I Jacob, A ChopraJournal of Promotion Management 25 (3), 337-353, 2019352019
5-) Destination Branding: Tracking Brand India.M KhannaSynergy (0973-8819) 9 (1), 2011332011