Mónica Veloso

Mónica Veloso

Universidad Autónoma de Madrid - Madrid / Spain
Business & Management / Communications and Media Studies
AD Scientific Index ID: 5308457
Autonomous University of Madrid
person_outline Mónica Veloso's MOST POPULAR ARTICLES
1-) Brand experience and brand attachment as drivers of WOM in hospitalityM Gómez-Suárez, M VelosoSpanish Journal of Marketing-ESIC 24 (2), 231-246, 2020852020
2-) Customer experience in the hotel industry: a systematic literature review and research agendaM Veloso, M Gomez-SuarezInternational Journal of Contemporary Hospitality Management 35 (8), 3006-3028, 2023262023
3-) Social media content strategy in hospitality: the impact of experiential posts and response congruence on engagement, hotel image, and booking intentionM Veloso, M Ieva, M Gómez-SuárezJournal of Hospitality Marketing & Management 33 (1), 57-77, 202482024
4-) The influential role of hotel-generated content on social mediaM Veloso, M Gomez-SuarezJournal of Hospitality and Tourism Technology 14 (2), 245-257, 2023102023
5-) Designing Facebook publications focused on hotel customer experience: How to improve brand attitude and booking intentionM Gómez-Suárez, M VelosoBrand, Label, and Product Intelligence: Second International Conference …, 202282022