Monika Koller

Monika Koller

Wirtschaftsuniversität Wien - Vienna / Austria
Business & Management / Marketing
AD Scientific Index ID: 1400365
Vienna University of Economics and Business
person_outline Monika Koller's MOST POPULAR ARTICLES
1-) Further insights into perceived value and consumer loyalty: A “green” perspective Psychology & Marketing 28 (12), 1154-1176, 2011
2-) Neuromarketing and consumer neuroscience: contributions to neurology BMC neurology 13, 1-12, 2013
3-) Three decades of customer value research: paradigmatic roots and future research avenues Journal of Service Research 23 (4), 409-432, 2020
4-) Effective entrepreneurial marketing on Facebook–A longitudinal study Journal of business research 113, 149-157, 2020
5-) Customer perceived value—Conceptualization and avenues for future research Cogent Psychology 2 (1), 1061782, 2015