Monika Kothari

Monika Kothari

Indian Institute of Management Ahmedabad - Ahmedabad / India
Business & Management / Marketing
AD Scientific Index ID: 5271527
भारतीय प्रबंधन संस्थान अहमदाबाद
person_outline Monika Kothari's MOST POPULAR ARTICLES
1-) Antecedents of Customer Relationships in the Telecommunication Sector: An Empirical Study. ICFAI Journal of Services Marketing 6 (3), 2008
2-) Involvement Constructs and Paths to Persuasion Models in Decision Making by a Retail Buyer. IUP Journal of Marketing Management 8, 2009
3-) Export Promotion Measures in IndiaM KothariDeep and Deep Publications, 200742007
4-) Regional Trade Agreements: The Asian perspective, ICFAI University Publication, Hyderabad (Edited)M KothariISBN: 978-81-314-2366-0, 20102010
5-) Effectiveness of Promotional Designs Based on Socio-Cultural Perspective of ConsumptionR Krishnan, M Kothari3rd Indian Institute Of Management, Ahmedabad (IIMA) Conference on Marketing …, 20092009