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Mridula Mishra's MOST POPULAR ARTICLES
1-)
Would Indian consumers move from kirana stores to organized retailers when shopping for groceries? P Goswami, MS Mishra Asia Pacific Journal of Marketing and Logistics 21 (1), 127-143, 2009 2302009
2-)
Brand Crisis-Sentiment Analysis of User-Generated Comments About@ Maggi on FacebookMS Mishra, RW SharmaCorporate Reputation Review, 1-13, 2018342018
3-)
The consumption pattern of Indian Consumers: choice between traditional and organized RetailMS MishraAvailable at SSRN 994238, 2007302007
4-)
The drivers and outcomes of customer engagement in brand communities: Review and future researchP Munjal, MS Mishra, R ShankerJournal of Management Research 19 (1), 56-76, 2019232019
5-)
Importance associated to Retail Service Attributes: a Study on Indian ConsumersMS Mishra, D UmakantIcfaian Journal of Management Research 7 (2), 7-20, 2008132008
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