Ms Krishnan

University of Michigan - Ann Arbor / United States

Engineering & Technology / Computer Science

AD Scientific Index ID: 1291155

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Ms Krishnan's MOST POPULAR ARTICLES

1-) The personalization privacy paradox: an empirical evaluation of information transparency and the willingness to be profiled online for personalizationNF Awad, MS KrishnanMIS quarterly, 13-28, 200614252006

2-) Customer satisfaction and stock prices: High returns, low riskC Fornell, S Mithas, FV Morgeson III, MS KrishnanJournal of marketing 70 (1), 3-14, 200613722006

3-) The new age of innovationCK Prahalad, MS KrishnanMcGraw-Hill Professional Publishing, 200813702008

4-) Where do capabilities come from and how do they matter? A study in the software services industrySK Ethiraj, P Kale, MS Krishnan, JV SinghStrategic management journal 26 (1), 25-45, 200513652005

5-) Why do customer relationship management applications affect customer satisfaction?S Mithas, MS Krishnan, C FornellJournal of marketing 69 (4), 201-209, 200513642005

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