Muddasar Ghani Khwaja

Muddasar Ghani Khwaja

Indian School of Business Hyderabad - Haydarabad / India
Business & Management / Marketing
AD Scientific Index ID: 4546118
इंडियन स्कूल ऑफ़ बिज़नेस
person_outline Muddasar Ghani Khwaja's MOST POPULAR ARTICLES
1-) Green brand benefits and brand outcomes: The mediating role of green brand imageS Bashir, MG Khwaja, Y Rashid, JA Turi, T WaheedSage Open 10 (3), 2158244020953156, 20201402020
2-) Examining the effects of eWOM, trust inclination, and information adoption on purchase intentions in an accelerated digital marketing contextMG Khwaja, S Mahmood, U ZamanInformation 11 (10), 478, 20201352020
3-) Extension of planned behavioral theory to consumer behaviors in green hotelS Bashir, MG Khwaja, JA Turi, H ToheedHeliyon 5 (12), 20191072019
4-) Can narrative advertisement and eWOM influence generation Z purchase intentions?S Tabassum, MG Khwaja, U ZamanInformation 11 (12), 545, 2020902020
5-) Exploring tourism-generated social media communication, brand equity, satisfaction, and loyalty: A PLS-SEM-based multi-sequential approachAZ Abbasi, RA Rather, D Hooi Ting, S Nisar, K Hussain, MG Khwaja, ...Journal of Vacation Marketing 30 (1), 93-109, 2024662024