Muge Yalcin

Muge Yalcin

Marmara University - İstanbul / Türkiye
Business & Management / Marketing
AD Scientific Index ID: 4588542
Marmara Üniversitesi
person_outline Muge Yalcin's MOST POPULAR ARTICLES
1-) Internationalization of emerging market firms: the case of Turkish retailers International Marketing Review 27 (3), 316-337, 2010
2-) Comparison between holistic museum visitors and utilitarian museum visitors International Journal of Marketing Studies 3 (4), 78, 2011
3-) The effects of store atmosphere attributes on store loyalty intentions of hypermarket/supermarket customers TC Marmara Universitesi IIBF Dergisi 18 (1), 273-292, 2003
4-) USING ASSOCIATIONS TO CREATE POSITIVE BRAND ATTITUDE FOR GENERATION Y CONSUMERS: APPLICATION IN FASHION RETAILING. Suleyman Demirel University Journal of Faculty of Economics & Administrative …, 2009
5-) The effect of store atmosphere and service quality perception on store loyalty intentions of big food retail customers in Istanbul unpublished Ph. D. thesis, Marmara University, Istanbul, 2002