Muhammad Waqas Rana

Muhammad Waqas Rana

Iqra University Karachi - Karachi / Pakistan
Business & Management / Marketing
AD Scientific Index ID: 5747096
دانش گاہِ اقراَ
person_outline Muhammad Waqas Rana's MOST POPULAR ARTICLES
1-) Firms greenwashing practices and consumers’ perception: Role of marketing and non-marketing external stake holders in firms greenwashing practices Indian Journal of Economics and Business 20 (No. 3), 689-706, 2021
2-) The Role of Artificial Intelligence in Influencer Marketing Bulletin of Business and Economics 13 (3), 1-13, 2024
3-) The use of Artificial Intelligence in the context of Business to Consumers Firms in Pakistan KASBIT Business Journal 15 (2), 66-82, 2022
4-) Exploring the Impact of Sustainable Media Campaigns on Consumer Behavior Bulletin of Business and Economics (BBE) 13 (2), 811-824, 2024
5-) An Investigation of the Significance Factors Influencing Job Satisfaction in the Pharmaceutical Sector of Pakistan International Journal of Trends and Innovations in Business & Social …, 2024