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Mukesh Kumar
Indian Institute of Management IIM Amritsar - Punjab / India
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AD Scientific Index ID: 4707728
IIM Amritsar
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Mukesh Kumar's MOST POPULAR ARTICLES
1-)
Do promotion and prevention focus influence impulse buying: The role of mood regulation, shopping values, and impulse buying tendencyC Parsad, S Prashar, TS Vijay, M KumarJournal of Retailing and Consumer Services 61, 102554, 2021232021
2-)
Does international tourism spur international trade and output? Evidence from wavelet analysisM Kumar, S Prashar, RK JanaTourism Economics 25 (1), 22-33, 2019202019
3-)
An Empirical Examination of the Influence of Information and Source Characteristics on Consumers’ Adoption of Online ReviewsTS Vijay, S Prashar, C Parsad, M KumarPacific Asia Journal of the Association for Information Systems 9 (1), 5, 2017162017
4-)
In-Store Stimuli and Impulsive Buying Behaviour: Modeling Through Regression EquationC Parsad, S Prashar, TS Vijay, M KumarInternational Journal of Strategic Decision Sciences (IJSDS) 9 (3), 95-112, 2018172018
5-)
Overcoming the effect of low self-esteem on public speaking anxiety with mindfulness-based interventionsM Kumar, V Kalakbandi, S Prashar, Neelu, A ParasharDECISION, 1-10, 2017102017
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