Munyaradzi Mutsikiwa

Munyaradzi Mutsikiwa

Great Zimbabwe University - Masvingo / Zimbabwe
Business & Management / Communications and Media Studies
AD Scientific Index ID: 4316111
person_outline Munyaradzi Mutsikiwa's MOST POPULAR ARTICLES
1-) The impact of aesthetics package design elements on consumer purchase decisions: a case of locally produced dairy products in Southern ZimbabweM Mutsikiwa, J MarumbwaIOSR J. Bus. Manag 8, 64-71, 2013732013
2-) The influence of socio-cultural variables on consumers\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\' perception of halal food products: A case of masvingo urban, zimbabweM Mutsikiwa, CH BaseraInternational Journal of Business and Management 7 (20), 112, 2012612012
3-) An analysis of the factors influencing consumers’ adoption of mobile money transfer services (MMTs) in Masvingo urban, ZimbabweJ Marumbwa, M MutsikiwaBr J Econ Manag Trade 3 (4), 498-512, 2013392013
4-) A comparative study on the impact of ambient factors on patronage: A case of three fast foods retail brands in Masvingo, ZimbabweCH Basera, M Mutsikiwa, K DhliwayoResearchers World 4 (1), 24, 2013342013
5-) The impact of advertising on building brand equity: A case of Zimbabwean universitiesM Mutsikiwa, K Dhliwayo, CH BaseraEuropean Journal of Business and Management 5 (9), 197-210, 2013202013