Munyaradzi W Nyadzayo|Munyaradzi Nyadzayo

Munyaradzi W Nyadzayo|Munyaradzi Nyadzayo

University of Wollongong in Dubai - Dubai / United Arab Emirates
Business & Management / Marketing
AD Scientific Index ID: 2040837
جامعة ولونغونغ في دبي
person_outline Munyaradzi W Nyadzayo|Munyaradzi Nyadzayo's MOST POPULAR ARTICLES
1-) The antecedents of customer loyalty: A moderated mediation model of customer relationship management quality and brand imageMW Nyadzayo, S KhajehzadehJournal of retailing and consumer services 30, 262-270, 20165032016
2-) Antecedents of consumer brand engagement and brand loyaltyC Leckie, MW Nyadzayo, LW JohnsonJournal of Marketing Management 32 (5-6), 558-578, 20164782016
3-) Brand relationships and brand equity in franchisingMW Nyadzayo, MJ Matanda, MT EwingIndustrial Marketing Management 40 (7), 1103-1115, 20111412011
4-) Promoting brand engagement behaviors and loyalty through perceived service value and innovativenessC Leckie, MW Nyadzayo, LW JohnsonJournal of Services Marketing 32 (1), 70-82, 20181642018
5-) The impact of franchisor support, brand commitment, brand citizenship behavior, and franchisee experience on franchisee-perceived brand imageMW Nyadzayo, MJ Matanda, MT EwingJournal of Business Research 68 (9), 1886-1894, 20151382015