Murong Miao

Murong Miao

Northern Michigan University - Marquette / United States
Business & Management / Marketing
AD Scientific Index ID: 5217952
person_outline Murong Miao's MOST POPULAR ARTICLES
1-) The impact of co-branding on firm stock valueM Miao, J Zhang, T WangInternational Journal of Business & Applied Sciences 10 (1), 2471-8858, 202132021
2-) Buying Authentic Luxury Products or Counterfeits: The Role of Benign and Malicious Envy: An AbstractM MiaoMarketing Opportunities and Challenges in a Changing Global Marketplace …, 202012020
3-) Standing out or fitting in? How perceived autonomy affects virtual influencer marketing outcomesX Zheng, M Miao, L Zhang, L HuangJournal of Business Research 185, 114917, 20242024
4-) EXPRESS: Coping with Social Media Envy in Luxury Consumption: the Role of Social Networking Site ActionsM Miao, C Tang, L Guo, K KarandeJournal of Interactive Marketing, 10949968241265856, 20242024
5-) Coping with Social Media Envy in Luxury Consumption: The Role of Social Networking Site ActionsM Miao, C Tang, L Guo, K KarandeJournal of Interactive Marketing, 20242024