Mustapha Yusuf Ismaila

Mustapha Yusuf Ismaila

University of Ilorin - Ilorin / Nigeria
Business & Management / Marketing
AD Scientific Index ID: 4744789
person_outline Mustapha Yusuf Ismaila's MOST POPULAR ARTICLES
1-) Influence of technological environmental factors on the strategic choice of quoted manufacturing firms in Nigeria’s food and beverage industryA Dauda, YM IsmailaInternational Journal of Business, Humanities and Technology 3 (8), 159-169, 2013272013
2-) Effect of sensory marketing on customer patronage in south west Nigeria (case study of KFC)MA Raji, AN Brimah, YI MustaphaFountain University Osogbo Journal of Management (FUOJM) 5 (2), 97-110, 2020122020
3-) Quality of Non-Interest Banking Services and Customers’ Satisfaction: Evidence from Jaiz Bank PLC, Kaduna, NigeriaFA Abdul, Y Mustapha, II AunAsia Pacific Journal of Multidisciplinary Research 5 (1), 10-18, 2017112017
4-) Celebrity endorsement on consumers\' perception and attitude towards Globacom telecommunication products in Ilorin metropolisYI Mustapha, BO Issa, OF BelloFaculty of Management Studies and Commerce, University of Sri Jayewardenepura, 2021102021
5-) Comparative Analysis of Service Quality and Customers’ Satisfaction of Interest-and Non-Interest-Based Cooperative Societies in Ilorin EmirateI Mustapha, M Aremu, A BrimahJordan Journal of Business Administration 13 (4), 537-556, 201792017