My-Trinh Bui

My-Trinh Bui

Vietnam National University Hanoi - / Vietnam
Business & Management / Marketing
AD Scientific Index ID: 5738053
person_outline My-Trinh Bui's MOST POPULAR ARTICLES
1-) The importance of attribution: connecting online travel communities with online travel agents MT Bui, DJF Jeng, C Lin Cornell Hospitality Quarterly 56 (3), 285-297, 2015 422015
2-) Digital capability and creative capability to boost firm performance and formulate differentiated CSR-based strategy MT Bui, HL Le Heliyon 9 (3), 2023 172023
3-) Impact of digital celebrities on their followers’ purchase intention: Roles of wishful identification, parasocial relationship, and behavioral loyaltyMT Bui, TTH Tran, HM Phi, ND Nguyen, TTM Nguyen, TL Pham2nd International Conference on Human-Centered Artificial Intelligence …, 202182021
4-) Application of change management theory to command new teaching activities in high schoolsTQ Le, MT Bui, LT PhungInternational Journal of Innovation, Creativity and Change 11 (2), 557-568, 202082020
5-) The role of perceived risk and trust propensity in the relationship between negative perceptions of applying big data analytics and consumers’ responsesTM Le, S Liaw, T BuiWSEAS Trans. Bus. Econ 17, 426-435, 202082020