Myla Bui

Myla Bui

Loyola Marymount University - Los Angeles / United States
Business & Management / Marketing
AD Scientific Index ID: 1392736
person_outline Myla Bui's MOST POPULAR ARTICLES
1-) Modeling regret effects on consumer post‐purchase decisions European Journal of Marketing 45 (7/8), 1068-1090, 2011
2-) Healthy brands: establishing brand credibility, commitment and connection among consumers Journal of Consumer Marketing 28 (6), 429-437, 2011
3-) The role of advertising in consumer emotion management International Journal of Advertising 31 (2), 339-353, 2012
4-) When food is more than nutrition: Understanding emotional eating and overconsumption Journal of Consumer Behaviour 12 (3), 204-213, 2013
5-) E‐tail emotion regulation: examining online hedonic product purchases International Journal of Retail & Distribution Management 41 (2), 155-170, 2013