Myria Ioannou

Myria Ioannou

European University Cyprus - Nicosia / Cyprus
Business & Management / Marketing
AD Scientific Index ID: 5218074
Ευρωπαϊκό Πανεπιστήμιο Κύπρου
person_outline Myria Ioannou's MOST POPULAR ARTICLES
1-) Consumer-based brand equity: A cross-cultural perspectiveM Ioannou, O RusuJournal of Promotion Management 18 (3), 344-360, 2012292012
2-) Can retail bank‐client relationships be developed online?M Ioannou, J ZolkiewskiEuroMed Journal of Business 4 (3), 254-269, 2009272009
3-) Entrepreneurship education in an era of digital communicationsG Papageorgiou, S Mihai-Yiannaki, M Ioannou, D Varnava-Marouchou, ...Universities and entrepreneurship: Meeting the educational and social …, 2021162021
4-) Examining the role of advertising on the behaviour of co-operative bank consumersM Ioannou, N Boukas, E SkoufariJournal of Co-operative Organization and Management 2 (1), 24-33, 2014162014
5-) Co-creating visitor experiences in cultural heritage museums: the avenue towards sustainable tourism developmentN Boukas, M IoannouInternational Journal of Tourism Policy 10 (2), 101-122, 2020112020