Myriam Caratu'

Myriam Caratu'

Università degli Studi Internazionali di Roma (Libera università degli studi San Pio V) - Rome / Italy
Business & Management / Marketing
AD Scientific Index ID: 4555095
University of International Studies of Rome
person_outline Myriam Caratu''s MOST POPULAR ARTICLES
1-) Consumer behaviour through the eyes of neurophysiological measures: State-of-the-art and future trends.P Cherubino, AC Martinez-Levy, M Caratu, G Cartocci, G Di Flumeri, ...Computational intelligence and neuroscience, 20191112019
2-) Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service AnnouncementsFB Giulia Cartocci, Myriam Caratù, Enrica Modica, Anton Giulio Maglione ...Journal of Visualized Experiments 126 (e55872), http://www.jove.com/video/55872, 2017113*2017
3-) Application of Neuro-Marketing techniques to the wine tasting experienceM Caratù, P Cherubino, A MattiacciConference Readings/ Books of Proceedings of the 11th Annual Conference of …, 2018
4-) 21st century luxury fashion retailers\' marketing strategies for customer satisfaction: UK perspectiveD Ryding, G Vignali, M Caratù, YY Wang, R CareyInternational Journal of Business and Globalisation 16 (1), 79-103, 2016
5-) Assessing cerebral and emotional activity during the purchase of fruit and vegetable products in the supermarketsP Cherubino, M Caratù, E Modica, D Rossi, A Trettel, AG Maglione, ...Neuroeconomic and Behavioral Aspects of Decision Making: Proceedings of the …, 2017182017