Myungok Chris Yim

Myungok Chris Yim

Loyola University Chicago - Chicago / United States
Business & Management / Human Resource Management
AD Scientific Index ID: 5312131
person_outline Myungok Chris Yim's MOST POPULAR ARTICLES
1-) Fake, faulty, and authentic stand-taking: what determines the legitimacy of corporate social advocacy?MC YimInternational Journal of Strategic Communication 15 (1), 60-76, 2021572021
2-) Effect of AI Chatbot Empathy and Identity Disclosure on Willingness to Donate: The Mediation of Humanness and Social Presence.G Park, MC Yim, J Chung, S LeeBehaviour & Information Technology, DOI: 10.1080/0144929X.2022.2105746, 2022362022
3-) CEOs’ political tweets and perceived authenticity: Can expectancy violation be a pleasant surprise?MC YimPublic Relations Review 45 (3), 101785, 2019352019
4-) Why legitimacy matters in crisis communication: A case study of the “Nut Rage” incident on Korean AirMC Yim, HS ParkJournal of Business and Technical Communication 33 (2), 172-202, 2019292019
5-) The Effects of Corporate Elitism and Groupthink on Organizational Empathy in Crisis SituationsMC Yim, HS ParkPublic Relations Review 47 (1), 101985, 2021222021