Nachiketas Nandakumar

Nachiketas Nandakumar

Thiagarajar School of Management - Thiruparankundram / India
Business & Management / Marketing
AD Scientific Index ID: 4805272
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person_outline Nachiketas Nandakumar's MOST POPULAR ARTICLES
1-) Threat, efficacy and message framing in consumer healthcare N Nandakumar, B Sivakumaran, A Kalro, P Sharma Marketing Intelligence & Planning, 2017 162017
2-) Public service announcements: A literature review and way forwardB Sivakumaran, H RM, N Nandakumar, E SrivastavaInternational Journal of Consumer Studies 47 (6), 2451-2478, 202332023
3-) Industry Initiatives to Addressing Water Concerns in India Today: The Inward and the Outward Looking PossibilitiesC Palaksha, N Nandakumar, P RaoInternational Journal of Business Ethics in Developing Economies 6 (1), 1-9, 201722017
4-) Reimagining Sustainable Management Practices: Addressing the Adverse Impact of WhatsApp Group Communication on Young Employees in Indian WorkplacesK Dutta, N NandakumarManagement Reimagined-Updated Strategies for a Changing World 1, 213 - 241, 20232023
5-) Improving the Effectiveness of Healthcare Communication: the Critical Role of VividnessN Nandakumar, B SivakumaranACR Asia-Pacific Advances, 20182018