Nadjim Mkedder

Nadjim Mkedder

Anadolu University - Eskişehir / Türkiye
Business & Management / Marketing
AD Scientific Index ID: 5312527
Anadolu Üniversitesi
person_outline Nadjim Mkedder's MOST POPULAR ARTICLES
1-) Investigating the Antecedents of Purchase Intention Toward Local Dairy Products: An Empirical Study Based on the SOR ModelNadjim Mkedder, Mahmut Bakir, Abdelheq LachachiCentral European Management Journal 29 (4), 124-148, 2021172021
2-) Metaverse integration challenges: An in-depth ISM and MICMAC analysisN Mkedder, M DasJournal of Retailing and Consumer Services 77, 103684, 202472024
3-) I will buy virtual goods if I like them: a hybrid PLS‑SEM‑artifcial neural network (ANN) analytical approachNadjim Mkedder, Fatma Zeynep ÖZATAJournal of Marketing Analytics, 202462024
4-) An Analysis of Factors Influencing Green Purchase Intention in Airlines: An Interpretive Structural Modeling ApproachMahmut Bakir, Nadjim MkedderChallenges and Opportunities for Aviation Stakeholders in a Post-Pandemic …, 2023112023
5-) A Hybrid Analysis of Consumer Preference for Domestic Products: Combining PLS-SEM and ANN ApproachesN Mkedder, M Bakir.Journal of Global Marketing, 1-24, 2023112023