Naglaa Diaa

Naglaa Diaa

Future University - Cairo / Egypt
Business & Management / Marketing
AD Scientific Index ID: 4925495
جامعة المستقبل في مصر
person_outline Naglaa Diaa's MOST POPULAR ARTICLES
1-) Demographic characteristics and consumer decision-making styles: Do they impact fashion product involvement?H Abdel Wahab, NM Diaa, S Ahmed NagatyCogent Business & Management 10 (2), 2208430, 2023242023
2-) Shedding the light on Guerrilla marketing and purchase intentionNM DiaaGlobal Journal of Management and Business Research 17 (G4), 9-18, 2017212017
3-) Examining the relationship of career crafting, perceived employability, and subjective career success: the moderating role of job autonomyNM Diaa, AZU Abidin, M RollerFuture Business Journal 10 (1), 16, 202462024
4-) Investigating the effect of augmented reality on customer brand engagement: The mediating role of technology attributesNM DiaaThe Business & Management Review 13 (2), 356-375, 202282022
5-) Exploring In-Game Advertising and Brand RecallN Diaa Ramzy, S Abdulhalim, P MashalyInternational Institute of Social and Economic Sciences, 201922019