Namwoon Kim

Namwoon Kim

University of Technology Sydney - Sydney / Australia
Business & Management / Marketing
AD Scientific Index ID: 49393
person_outline Namwoon Kim's MOST POPULAR ARTICLES
1-) Market orientation and organizational performance: is innovation a missing link?JK Han, N Kim, RK SrivastavaJournal of marketing 62 (4), 30-45, 199845791998
2-) New-product diffusion modelsV Mahajan, E Muller, Y WindSpringer Science & Business Media, 20007382000
3-) Using Exploratory and Exploitative Market Learning for New Product Development*N Kim, K Atuahene‐GimaJournal of product innovation management 27 (4), 519-536, 20103772010
4-) Impact of knowledge type and strategic orientation on new product creativity and advantage in high‐technology firmsN Kim, S Im, SF SlaterJournal of product innovation management 30 (1), 136-153, 20133052013
5-) Product complements and substitutes in the real world: The relevance of “other products”AD Shocker, BL Bayus, N KimJournal of Marketing 68 (1), 28-40, 20042662004