Nancy Berenice Ortiz Alvarado

Nancy Berenice Ortiz Alvarado

Tecnológico de Monterrey - Monterrey / Mexico
Business & Management / Marketing
AD Scientific Index ID: 4736524
person_outline Nancy Berenice Ortiz Alvarado's MOST POPULAR ARTICLES
1-) Do mindsets shape students’ well-being and performance? NB Ortiz Alvarado, M Rodriguez Ontiveros, EA Ayala Gaytán The Journal of psychology 153 (8), 843-859, 2019 402019
2-) Exploring emotional well-being in Facebook as a driver of impulsive buying: A cross-cultural approach NB Ortiz Alvarado, M Rodríguez Ontiveros, C Quintanilla Domínguez Journal of International Consumer Marketing 32 (5), 400-415, 2020 102020
3-) Internal Marketing to face the" new normal" workplace challenges: Organizational Agility as a booster Mercadotecnia Interna para enfrentar la “nueva normalidad” en los centros …NB Ortiz Alvarado, EM Guerra Leal
4-) Development and validation of the Multidimensional Mindset Scale: Growth and fixed mindsetsN Ortiz Alvarado, C Quintanilla Domínguez, E Ayala Gaytan, ...International Journal of Consumer Studies 48 (3), e13054, 20242024
5-) The Role of Emotions and Mindsets on Well-Being and Its Relationship with Consumer BehaviorNBO AlvaradoEGADE Business School, Instituto Tecnologico y de Estudios Superiores de …, 20202020