Nancy J Sirianni

Nancy J Sirianni

University of Alabama - Tuscaloosa / United States
Business & Management / Marketing
AD Scientific Index ID: 1701865
The University of Alabama
person_outline Nancy J Sirianni's MOST POPULAR ARTICLES
1-) “Service Encounter 2.0”: An investigation into the roles of technology, employees and customersB Larivière, D Bowen, TW Andreassen, W Kunz, NJ Sirianni, C Voss, ...Journal of business research 79, 238-246, 20176032017
2-) Small details that make big differences: A radical approach to consumption experience as a firm\\\\\\\'s differentiating strategyRN Bolton, A Gustafsson, J McColl-Kennedy, NJ Sirianni, KT DavidJournal of Service Management, 20144082014
3-) Branded Service Encounters: Strategically Aligning Employee Behavior with the Brand PositioningNJ Sirianni, MJ Bitner, SW Brown, N MandelJournal of Marketing, 20133862013
4-) Touch versus tech: When technology functions as a barrier or a benefit to service encountersM Giebelhausen, SG Robinson, NJ Sirianni, MK BradyJournal of Marketing 78 (4), 113-124, 20144152014
5-) Truly, Madly, Deeply: Consumers in the Throes of Material Possession LoveJL Lastovicka, NJ SirianniJournal of Consumer Research 38 (2), 323-342, 20113192011