Nancy Lough

Nancy Lough

University of Nevada Las Vegas - Las Vegas / United States
Education / Physical Education and Sport Science
AD Scientific Index ID: 4663242
person_outline Nancy Lough's MOST POPULAR ARTICLES
1-) A Comparative Analysis of Sponsorship Objectives for US Women\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\'s Sport and Traditional Sport Sponsorship.NL Lough, RL IrwinSport Marketing Quarterly 10 (4), 20011112001
2-) Signage vs. No Signage: An Analysis of Sponsorship Recognition in Women\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\'s College Basketball.H Maxwell, N LoughSport Marketing Quarterly 18 (4), 2009952009
3-) Differentiation of social marketing and cause-related marketing in US professional sportJR Pharr, NL LoughSport Marketing Quarterly 21, 91, 2012902012
4-) An endangered species: Characteristics and perspectives from female NCAA Division I athletic directors of both separate and merged athletic departmentsH Grappendorf, N LoughThe Sport Management and Related Topics Journal 2 (2), 6-20, 2006832006
5-) Analysis of Sociomotivations Affecting Spectator Attendance at Women\'s Professional Basketball Games in South Korea.NL Lough, AR KimSport Marketing Quarterly 13 (1), 2004822004