Nanda Choudhury

Nanda Choudhury

Indian Institute of Management IIM Bodh Gaya - Bodh Gaya / India
Business & Management / Marketing
AD Scientific Index ID: 4772019
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person_outline Nanda Choudhury's MOST POPULAR ARTICLES
1-) Constrained purchase decision-making process at the base of the pyramid N Choudhury, S Mukherjee, B Datta Journal of Consumer Marketing 36 (1), 178-188, 2019 272019
2-) Consumer Decision-making at the Base of the Pyramid: Synthesis of Literature and an Integrative Framework N Choudhury, S Mukherjee, B Datta The Marketing Review 18 (3), 270-306, 2018 42018
3-) Can machine learning approaches predict green purchase intention?-A study from Indian consumer perspectiveN Choudhury, R Mukherjee, R Yadav, Y Liu, W WangJournal of Cleaner Production 456, 142218, 20242024
4-) Consumer Purchase Decision-Making at the Base of the PyramidN ChoudhuryIIT Kharagpur, 20212021