Naquita Achadinha Fernandes

Naquita Achadinha Fernandes

University of the Free State - Bloemfontein / South Africa
Business & Management / Marketing
AD Scientific Index ID: 4641288
Universiteit van die Vrystaat
person_outline Naquita Achadinha Fernandes's MOST POPULAR ARTICLES
1-) The drivers of consumers’ intention to redeem a push mobile couponNMJ Achadinha, L Jama, P NelBehaviour & Information Technology 33 (12), 1306-1316, 2014702014
2-) Keep customers coming back: Enhancing value and satisfaction in a mobile shopping application contextN Fernandes, C BarfknechtCogent Business & Management 7 (1), 1788874, 2020102020
3-) Creating a positive digital customer experience to foster loyalty: a Generation Z perspectiveNMA Fernandes, T Radebe30th Annual Conference of the Southern African Institute of Management …, 201832018
4-) Connecting the classroom to the business world: Evolvement of a PALAR journey in a disciplinary environmentS Boshoff, N FernandesEducational Research for Social Change 9 (SPE), 58-77, 202032020
5-) Cultivating True Loyalty in an Emerging Market: Does Reward Timing Really Matter?NA Fernandes, P Koekemoer, D HarryInternational Business Conference, 3100, 20232023