Natalia Rubio

Natalia Rubio

Universidad Autónoma de Madrid - Madrid / Spain
Business & Management / Marketing
AD Scientific Index ID: 1131073
Autonomous University of Madrid
person_outline Natalia Rubio's MOST POPULAR ARTICLES
1-) Measuring customer experience in physical retail environmentsJC Bustamante, N RubioJournal of Service Management, 20172332017
2-) Brand awareness–Brand quality inference and consumer’s risk perception in store brands of food productsN Rubio, J Oubiña, N VillaseñorFood quality and preference 32, 289-298, 20142252014
3-) Creation of consumer loyalty and trust in the retailer through store brands: The moderating effect of choice of store brand nameN Rubio, N Villaseñor, MJ YagüeJournal of Retailing and Consumer Services 34, 358-368, 20171652017
4-) Linking the online destination brand experience and brand credibility with tourists’ behavioral intentions toward a destinationJ Jiménez-Barreto, N Rubio, S Campo, S MolinilloTourism Management 79, 104101, 20201812020
5-) Destination brand authenticity: What an experiential simulacrum! A multigroup analysis of its antecedents and outcomes through official online platformsJ Jiménez-Barreto, N Rubio, S CampoTourism Management 77, 104022, 20201322020