Natalie Ross Adkins

Natalie Ross Adkins

Drake University - Des Moines / United States
Business & Management / Marketing
AD Scientific Index ID: 1291315
person_outline Natalie Ross Adkins's MOST POPULAR ARTICLES
1-) The low literate consumer Journal of consumer research 32 (1), 93-105, 2005
2-) Health literacy for improved health outcomes: effective capital in the marketplace Journal of Consumer Affairs 43 (2), 199-222, 2009
3-) Critical consumer education: Empowering the low-literate consumer Journal of Macromarketing 25 (2), 153-162, 2005
4-) Branding beyond prejudice: Navigating multicultural marketplaces for consumer well-being Journal of Business Research 66 (8), 1186-1194, 2013
5-) Branding beyond prejudice: Navigating multicultural marketplaces for consumer well-beingE Kipnis, AJ Broderick, C Demangeot, NR Adkins, NS Ferguson, ...Journal of Business Research 66 (8), 1186-1194, 2013