Natasha Patricia Bojorges Moctezuma

Natasha Patricia Bojorges Moctezuma

Universidad de las Américas Puebla - San Andrés Cholula / Mexico
Business & Management / Marketing
AD Scientific Index ID: 4814951
University of the Americas Puebla
person_outline Natasha Patricia Bojorges Moctezuma's MOST POPULAR ARTICLES
1-) Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference M Stieler Springer, 2017 202017
2-) Role of digital marketing in driving business performance in emerging markets: an analytical framework NPB Moctezuma, Rajagopal International Journal of Business Forecasting and Marketing Intelligence 2 …, 2016 122016
3-) Digital Marketing in Building Market Competitiveness in Mexico: A Framework of Research for SMEs NPB Moctezuma Creating Marketing Magic and Innovative Future Marketing Trends, 345-357, 2017 52017
4-) Deriving Psychodynamics Among Consumers Through Social Media: A Qualitative Analysis of Network PerformersNPB MoctezumaStart-Up Enterprises and Contemporary Innovation Strategies in the Global …, 20182018
5-) Consumer Impetuosity in M-Commerce: Designing Scale to Measure the Shopping BehaviorNPB MoctezumaMobile Commerce: Concepts, Methodologies, Tools, and Applications, 277-298, 20182018