Neelam Kinra

Neelam Kinra

Indian Institute of Management Lucknow - Lucknow / India
Business & Management / Communications and Media Studies
AD Scientific Index ID: 406320
भारतीय प्रबंधन संस्थान लखनऊ संस्थान
person_outline Neelam Kinra's MOST POPULAR ARTICLES
1-) The effect of country‐of‐origin on foreign brand names in the Indian marketN KinraMarketing Intelligence & Planning, 20064622006
2-) The communicative effectiveness of ethnically oriented advertisingN KinraInternational Journal of Advertising 16 (3), 221-239, 1997281997
3-) Strategic dimensions in marketing planning: large versus small/medium companies in the Indian television marketN KinraMarketing Intelligence & Planning, 1995181995
4-) India: opportunities and challenges of demographic transitionSP Antony, PC Purwar, N Kinra, J MoorthyThe Silver Market Phenomenon: Marketing and Innovation in the Aging Society …, 201172011
5-) Offensive and defensive combat strategies and stratagems: their relation to the product cycleN KinraMarketing and Research Today 21 (3), 185-185, 199331993