Neels Van Heerden

Neels Van Heerden

Tshwane University of Technology - Pretoria / South Africa
Social Sciences / Tourism & Hospitality
AD Scientific Index ID: 95661
Tshwane Universiteit van Tegnologie
person_outline Neels Van Heerden's MOST POPULAR ARTICLES
1-) Marketing ResearchA Berndt, D Petzer, N van Heerden (contributing author)Heinemann 1, 342, 20121892012
2-) Factors that determine the corporate image of South African banking institutions: an exploratory investigationCH van Heerden, G PuthInternational Journal of Bank Marketing 13 (3), 12-17, 19951901995
3-) Marketing management: a South African perspectiveMC Cant, CH van Heerden, NgambiJuta and Company Ltd, 20101222010
4-) Consumer BehaviourSJ Parumasur, M Roberts-Lombard, ...Juta 2, 408, 20121172012
5-) Factors affecting decision-making in South African sport sponsorshipsCH van Heerden, ( DCom-thesis)University of Pretoria, 2001972001