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Neil Hair
Rochester Institute of Technology - Rochester / United States
Business & Management / Marketing
AD Scientific Index ID: 1454517
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Neil Hair's MOST POPULAR ARTICLES
1-)
Online customer experience in e-retailing: an empirical model of antecedents and outcomesS Rose, M Clark, P Samouel, N HairJournal of retailing 88 (2), 308-322, 201213082012
2-)
Online customer experience: A review of the business‐to‐consumer online purchase contextS Rose, N Hair, M ClarkInternational Journal of Management Reviews 13 (1), 24-39, 20116112011
3-)
Taking advantage of digital opportunities: a typology of digital entrepreneurshipCE Hull, YTC Hung, N Hair, V Perotti, R DeMartinoInternational Journal of Networking and Virtual Organisations 4 (3), 290-303, 20073062007
4-)
Engagement with chatbots versus augmented reality interactive technology in e-commerceE Moriuchi, VM Landers, D Colton, N HairJournal of Strategic Marketing 29 (5), 375-389, 20212042021
5-)
Market orientation in digital entrepreneurship: Advantages and challenges in a web 2.0 networked worldN Hair, LR Wetsch, CE Hull, V Perotti, YTC HungInternational Journal of Innovation and Technology Management 9 (06), 1250045, 20122032012
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