Néomie Raassens

Néomie Raassens

Eindhoven University of Technology - Eindhoven / Netherlands
Business & Management / Marketing
AD Scientific Index ID: 4532688
Technische Universiteit Eindhoven
person_outline Néomie Raassens's MOST POPULAR ARTICLES
1-) The market valuation of outsourcing new product developmentN Raassens, S Wuyts, I GeyskensJournal of Marketing Research 49 (5), 682-695, 20121072012
2-) NPS and online WOM: Investigating the relationship between customers’ promoter scores and eWOM behaviorN Raassens, H HaansJournal of Service Research 20 (3), 322-334, 2017872017
3-) Search engine advertisements: The impact of advertising statements on click-through and conversion ratesH Haans, N Raassens, R van HoutMarketing Letters 24, 151-163, 2013822013
4-) The performance implications of outsourcing customer support to service providers in emerging versus established economiesN Raassens, S Wuyts, I GeyskensInternational Journal of Research in Marketing 31 (3), 280-292, 2014502014
5-) Reducing food waste through digital platforms: A quantification of cross-side network effectsS Mullick, N Raassens, H Haans, EJ NijssenIndustrial Marketing Management 93, 533-544, 2021472021