Nguyen Hoang Sinh

Nguyen Hoang Sinh

Ho Chi Minh City Open University - Ho Chi Minh City / Vietnam
Business & Management / Business Administration
AD Scientific Index ID: 5076021
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person_outline Nguyen Hoang Sinh's MOST POPULAR ARTICLES
1-) The hierarchy model of advertising effects: A debate NH Sinh Tạp chí Phát triển và Hội nhập 8 (18), 92-96, 2013 182013
2-) Highly attractive models in advertising: What causes negative affect?NH SinhJournal of International Business and Economy 14 (1), 31-48, 201311*2013
3-) The effectiveness of guilt and shame appeals on health communications: The moderating role of self-construal and personal cultural orientationHS Nguyen, D Laufer, K JayneAustralasian marketing journal 28 (4), 310-324, 202082020
4-) The Fall of the Marketing Mix: A Paradigm Shift Needed?NH SinhTạp chí Phát triển và Hội nhập 12 (22), 83-88, 201382013
5-) Push and pull factors impacting visitors’ loyalty: A case of Saigon Zoo and Botanical GardensNH Sinh, NTP AnhJournal of Science Ho Chi Minh City Open University 10 (2), 120-135, 202052020