Nguyen Ky Vien|NK Vien, VK Nguyen, Vien Ky Nguyen

Nguyen Ky Vien|NK Vien, VK Nguyen, Vien Ky Nguyen

University of Danang - Da Nang / Vietnam
Others
AD Scientific Index ID: 5737924
Đại học Đà Nẵng
person_outline Nguyen Ky Vien|NK Vien, VK Nguyen, Vien Ky Nguyen's MOST POPULAR ARTICLES
1-) Brand equity and customer satisfaction: a comparative analysis of international and domestic tourists in Vietnam PKT Tran, VK Nguyen, VT Tran Journal of Product & Brand Management 30 (1), 180-194, 2021 612021
2-) Modelling The Relationship of Perceived Quality, Destination Image, And Tourist Satisfaction at The Destination Level NK Vien International Journal for Applied Information Management 1 (4), 165-172, 2021 182021
3-) Modelling the Relationship of Perceived Quality, Destination Image, and Tourist Satisfaction at the Destination Level NK Vien The 13th international conference on knowledge- based economy and global …, 2017 18*2017
4-) The pathways of increasing online celebrity brand equity and followers\' hotel booking intention: a serial multiple mediation modelNT Ho-Mai, VT Tran, VK Nguyen, UTT Do, TB Truong, PTK TranJournal of Research in Interactive Marketing, 202422024
5-) Hotel Booking Intentions in the TikTok Era: The Role of Online Celebrity Brand EquityTKP Tran, MTN Ho, KV Nguyen, TTU Do, TV Tran, BT TruongConsumer Behavior in Tourism and Hospitality, forthcoming, 202412024