Nicky Chang Bi

Nicky Chang Bi

University of Nebraska Omaha - Omaha / United States
Business & Management / Communications and Media Studies
AD Scientific Index ID: 5316488
person_outline Nicky Chang Bi's MOST POPULAR ARTICLES
1-) “I will buy what my ‘friend’recommends”: the effects of parasocial relationships, influencer credibility and self-esteem on purchase intentionsNC Bi, R ZhangJournal of Research in Interactive Marketing 17 (2), 157-175, 2022902022
2-) Does valence of product review matter? The mediating role of self-effect and third-person effect in sharing YouTube word-of-mouth (vWOM)NC Bi, R Zhang, L HaJournal of Research in Interactive Marketing 13 (1), 79-95, 2019882019
3-) Do zoom meetings really help? A comparative analysis of synchronous and asynchronous online learning during Covid‐19 pandemicR Zhang, NC Bi, T MercadoJournal of computer assisted learning 39 (1), 210-217, 2023312023
4-) The audience and business of YouTube and online videosM Abuljadail, NC Bi, A Fisher, CY Joa, K Kim, X Wen, FR ZhangRowman & Littlefield, 2018312018
5-) Leadership style and success experience of Chinese women academic leaders in China, Taiwan and the United StatesL Ha, NC Bi, FR ZhangAsian women leadership, 11-27, 2019172019