Nicole Dilg Beachum

University of Alabama Birmingham - Birmingham / United States

Business & Management / Marketing

AD Scientific Index ID: 5162625

University of Alabama at Birmingham

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Nicole Dilg Beachum's MOST POPULAR ARTICLES

1-) The value disruption of uncivil other-customers during online service recoveryTJ Bacile, A Krallman, JS Wolter, ND BeachumJournal of Services Marketing 34 (4), 483-498, 2020222020

2-) Simulations or client projects? Aligning social media skills development to industry expectationsN Beachum, A KrallmanJournal of Marketing Education, 02734753231152156, 202322023

3-) The Role of Sales Enablement Toolkit Use on Sales PerformanceND BeachumUniversity of South Alabama, 202122021

4-) Shattering the Entrepreneurial Glass Ceiling through Social MediaND BeachumGo-to-Market Strategies for Women Entrepreneurs, 67-74, 201912019

5-) B2B Social Media Marketing: A Content Analysis of the Role of Scope on Firm PerformanceN Beachum, M Loes, S Wellborn, C Hessick2021

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