Nicole R Cunningham

Nicole R Cunningham

University of Texas Austin - Austin / United States
Business & Management / Communications and Media Studies
AD Scientific Index ID: 1676989
University of Texas at Austin
person_outline Nicole R Cunningham's MOST POPULAR ARTICLES
1-) Wearable fitness technology: A structural investigation into acceptance and perceived fitness outcomesA Lunney, NR Cunningham, MS EastinComputers in Human Behavior 65, 114-120, 20162962016
2-) The Impact of eWOM Message Characteristics on the Perceived Effectiveness of Online Consumer ReviewsS Wang, NR Cunningham, MS EastinJournal of Interactive Advertising 15 (2), 151-159, 20151152015
3-) Second screen and sports: A structural investigation into team identification and efficacyNR Cunningham, MS EastinCommunication & Sport 5 (3), 288-310, 2017952017
4-) The Tweet Is in Your Court: Measuring Attitude Towards Athlete Endorsements in Social Media.N Cunningham, LF BrightInternational Journal of Integrated Marketing Communications 4 (2), 2012842012
5-) The power of a tweet: An exploratory study measuring the female perception of celebrity endorsements on TwitterN Cunningham, L BrightAMA Summer Educators’ Conference Proceedings 23, 416-423, 2012192012