Nida Aslam Khan

Nida Aslam Khan

Institute of Business Administration Karachi - Karachi / Pakistan
Business & Management / Marketing
AD Scientific Index ID: 4812883
بزنس ایڈمنسٹریشن انسٹی ٹیوٹ
person_outline Nida Aslam Khan's MOST POPULAR ARTICLES
1-) A study of brands in the food and beverages industry of PakistanNA KhanInternational journal of business and social science 2 (13), 262-271, 2011232011
2-) Outbreak of covid-19: Its impact on brand health and marketing communicationsN KhanBusiness Review 3, 55-59, 2020102020
3-) Marketing a taboo product: tackling the consumer mind-set in PakistanNA KhanAsian Journal of Management Cases 15 (2), 147-160, 201862018
4-) Reem Ka Steam: Penetrating the branded rice industry of PakistanNA Khan, J Moiz, Q EffendiWARC Prize for Asian Strategy Entrant, 201832018
5-) ANIMOSITY IN THE INDO-PAK REGION: THE ROLE OF PRODUCT KNOWLEDGENA KHANCONTEMPORARY ISSUES IN BUSINESS & ECONOMICS (ICCIBE), 337, 201812018