Nidhi Sinha

Nidhi Sinha

Bennett University - Lagos / India
Business & Management / Marketing
AD Scientific Index ID: 5270942
बेनेट विश्वविद्यालय
person_outline Nidhi Sinha's MOST POPULAR ARTICLES
1-) Corporate Blogs and Internet Marketing-Using consumer knowledge and emotion as strategic variables to develop consumer engagementN SinhaInternational Journal of Database Marketing and Customer Strategy Management …, 2011792011
2-) Effective Brand Management through Consumer ProfilingN SinhaJournal of Brand Management, 20106*2010
3-) Increasing Brand Resonance by Improving Brand Salience- A study of 5 Product Brands of HULN SinhaManagement Dynamics 12 (2), 201242012
4-) Customer centric branding by leveraging corporate brand identity and consumer brand knowledgeN SinhaNoida, 201232012
5-) Corporate Blogs-A Web 2.0 approach to increase Consumer Brand KnowledgeN SinhaIJMMR 2 (3), 201132011