Nidhi Sinha

Nidhi Sinha

Bennett University - Lagos / India
Business & Management / Marketing
AD Scientific Index ID: 5270942
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person_outline Nidhi Sinha's MOST POPULAR ARTICLES
1-) Corporate Blogs and Internet Marketing-Using consumer knowledge and emotion as strategic variables to develop consumer engagement International Journal of Database Marketing and Customer Strategy Management …, 2011
2-) Effective Brand Management through Consumer Profiling Journal of Brand Management, 2010
3-) Increasing Brand Resonance by Improving Brand Salience- A study of 5 Product Brands of HUL Management Dynamics 12 (2), 2012
4-) Corporate Blogs-A Web 2.0 approach to increase Consumer Brand Knowledge IJMMR 2 (3), 2011