Nilamadhab Mohanty

Nilamadhab Mohanty

Chandragupt Institute of Management Patna - Patna / India
Business & Management / Marketing
AD Scientific Index ID: 4764481
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person_outline Nilamadhab Mohanty's MOST POPULAR ARTICLES
1-) Message framing and perceived risk of blood donationN Mohanty, SN Biswas, D MishraJournal of Nonprofit & Public Sector Marketing, 1-29, 202122021
2-) Designing messages for fluorosis mitigation behavior change: Role of message framing and perceived riskN Mohanty, SN Biswas, D Mishra, P ModiHealth Marketing Quarterly 35 (4), 280-297, 201812018
3-) Understanding Rural Retailer at the Base of the Fortune PyramidN MohantyJournal of Rural and Industrial Development 3 (2), 20-23, 201512015
4-) Investigating the impact of perceived risk of non-adoption on internet banking adoptionN MohantyInternational Journal of Electronic Banking 4 (4), 319-338, 20242024