Nilgun Gurkaynak

Nilgun Gurkaynak

İzmir University of Economics - İzmir / Türkiye
Business & Management / Communications and Media Studies
AD Scientific Index ID: 5317752
İzmir Ekonomi Üniversitesi
person_outline Nilgun Gurkaynak's MOST POPULAR ARTICLES
1-) Marketing concept evolution: A bibliometrics co-occurrence analysis Marketıng And Management of Innovatıons, 2019
2-) Sanal topluluklarda marka kaçınması davranışı İktisat İşletme ve Finans 26 (300), 93-120, 2011
3-) Is laughter, as the best medicine, the remedy for crisis' pain? Use of humor in marketing communications African Journal of Business Management 5 (15), 6240, 2011
4-) Is laughter, as the best medicine, the remedy for crisis\' pain? Use of humor in marketing communicationsN Gürkaynak, EB Uçel, M GünererginAfrican Journal of Business Management 5 (15), 6240, 2011
5-) Building a City Brand Through CitizenPerspectives.The Case of İzmir Province in TurkeyN GürkaynakYeditepe Üniversitesi, 2008