Nirankush Dutta

Nirankush Dutta

Birla Institute of Technology & Science Pilani - Pilani / India
Business & Management / Communications and Media Studies
AD Scientific Index ID: 5318191
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person_outline Nirankush Dutta's MOST POPULAR ARTICLES
1-) Exploring the effect of store characteristics and interpersonal trust on purchase intention in the context of online social media marketingN Dutta, A BhatJournal of Internet Commerce 15 (3), 239-273, 2016502016
2-) Omnichannel retailing: exploring future research avenues in retail marketing and distribution managementN Sharma, N DuttaInternational Journal of Retail & Distribution Management, 2023192023
3-) Showrooming: a retrospective and prospective review using the SPAR-4-SLR methodological frameworkN Sharma, A Sharma, N Dutta, P PriyaInternational Journal of Retail & Distribution Management 51 (11), 1588-1613, 2023142023
4-) Use of social media for political engagement: A literature reviewN Dutta, AK BhatFourteenth AIMS International Conference on Management, MICA, Ahmedabad, 517-522, 2016142016
5-) Flipkart: journey of an Indian e-commerce start-upN Dutta, AK BhatEmerald Emerging Markets Case Studies, 2014142014