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Nirmalya Kumar
AD Scientific Index 2024
Business & Management / Marketing
Singapore Management University - - / Singapore
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Nirmalya Kumar's MOST POPULAR ARTICLES
1-)
Conducting interorganizational research using key informantsN Kumar, LW Stern, JC AndersonAcademy of management journal 36 (6), 1633-1651, 199332111993
2-)
The effects of perceived interdependence on dealer attitudesN Kumar, LK Scheer, JBEM SteenkampJournal of marketing research 32 (3), 348-356, 199527071995
3-)
The effects of supplier fairness on vulnerable resellersN Kumar, LK Scheer, JBEM SteenkampJournal of marketing research 32 (1), 54-65, 199522851995
4-)
The effects of trust and interdependence on relationship commitment: A trans-Atlantic studyI Geyskens, JBEM Steenkamp, LK Scheer, N KumarInternational Journal of research in marketing 13 (4), 303-317, 199622681996
5-)
A meta-analysis of satisfaction in marketing channel relationshipsI Geyskens, JBEM Steenkamp, N KumarJournal of marketing Research 36 (2), 223-238, 199920211999
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